Cold Reading Summary (C21): Cold Reading Trifecta

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There are essentially three main ingredients you need to include in order to deliver a powerful cold read. 

Always keep these in mind when having a conversation and when journaling your interactions.

All individual desires are really just a translation of a universal desire.

For example, the dream of a waitress wanting to become a lawyer sounds like a pretty specific desire, but in reality, almost everyone wants a better job. In turn, this better job will get them the universal desires of more money and respect.

The same is true for experiences. For example, someone who hasn’t been home in years because their mother was a drug addict and they ran away as a teenager sounds specific. However, almost everyone has issues with their birth family. It may not be as extreme as the example, but there’s always something.

As an exercise, anytime you catch yourself thinking about your ‘unique’ situation (experiences, desires, anxieties, etc.), trace it back to the universal.

The idea of cause-effect is connected to the forward movement of time. The way you are will turn into what you will become. Always keep this in mind when talking to others. You can get a good idea of where they are pretty quickly. A little more conversation will tell you where they want to go. All you have to do now is connect the two dots for a cold read.

You can also connect where they are now to their future even if you don’t know what they want. Just be very vague about it.

I don’t know how I know this, but because you are not happy in your life, there is something you’ve always wanted to do, and you might think it’s too late to do that. But because I sense something special about you, I really believe that you are just about to discover your true skills. Something you may not have realized yet. And the more you think about this, the more you might realize that your future is much brighter than you may think.

Language presuppositions are what you use to wrap around the ideas of universal desires/fears/experiences and cause-effect.

• Because you are the way you are, you will be the way you want to become.

• Because you have the desire for X, you will achieve Y.

String as many presuppositions together as you can. Let them just listen and be uplifted.

Whenever you speak to someone new, find out something about their current situation, what they like about it, and what they dislike about it. 

After the interaction, write out a composite of their current life. 

Many things will be the same every time you do this. The same desires and fears. Still write them out every time. 

Now use the following pattern to create a cold reading statement:

While you may be afraid of X when you think about wanting Y, your future will be like Z.

Z is a description of their better future once they have attained some universal desires (money, sex, social status, etc.).

Continuously writing cold reading statements out like this builds up your neural infrastructure. It’s helpful to do this before attempting to speak conversationally in cold reading language.

Uniqueness statements are essentially Barnum statements that are specifically crafted so it sounds like you are discovering something unique about your target.

It’s the uniqueness statements that make the basic cold reading structure sound much more personal.

Here are some examples:

• Everyone sees things their own way: You have a unique perspective…

• Everyone has overcome obstacles: I can tell you’ve had some difficult experiences in the past…

• Everybody has a secret crush: I don’t know if you’re in a totally happy relationship or not, but I get the feeling that there is somebody in your life that you would go to, but would never make the first move

• Everybody is worried about how they look: I get the feeling that even though you present yourself as all put together, you still sometimes feel uncomfortable.

When a copywriter (marketer) sees a good headline, sales letter, advertisement, etc. they will keep a copy of it so they can use it later. This is called a swipe file. 

You can do the same with uniqueness statements.

Read the next chapter here.

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