Cold Reading Summary (C16): Cause Effect Language

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You may think you make a decision and then act on it. 

Using cause and effect language is one of the most useful tools you have as a cold reader.

It is a law of nature that a cause MUST happen before an effect. Things don’t just happen from nothing. Your subconscious takes this into account instinctively, but it isn’t always logical.

In other words, a lot of the time we just assume the cause and effect link between two events, even when there is no real link.

As a cold reader, you are essentially leading the chain of thoughts of your target, but you don’t want them to think that. 

If they believe that you are steering their thoughts, it means they are out of control and not in charge of their own destiny. People don’t like that. They will resist and often break contact. 

The other (better) option is for them to believe that you are reading their thoughts. Enhance this idea by using statements that suggest they are in control of their thinking.

• … is an indication of being in complete control of your thoughts, and your destiny.

• And because … you can decide now to …

You can steer the cause and effect assumption using certain words.

The word “and” is the easiest to use in most cases. When we use this simple conjunction, most people will assume that whatever came before the “and” causes whatever comes after the “and”.

‘Because’ is another good word to use, and is often implied without being said. It even works without having a real cause, e.g., because I want to, can we …?

“The more... the more …” is a phrasal cause-effect indicator which is useful in starting or extending pacing and leading thought chains. For example: The more you learn about cold reading, the more you imagine how many people you’ll be able to help.

When you start a sentence with “the more you…” the subconscious mind automatically interprets it as an “if then” statement. Make the second half of the statement something they want (money, sex, power, etc) and they will most likely accept the whole statement. For example: 

Additionally, since memory is fickle and we like to assume control of ourselves, in the future they will remember the suggestion (what comes after the first “the more you…”) as their own.

As always, the best place to start with this is observation and writing. 

Go somewhere crowded, pick a target, and write out a few pacing statements. Now add some leading statements, and then a believable positive outcome. Finally, write it out using a “the more… the more…” pattern.

As you sit there reading your book and listening to the music in the background, you might think about getting up and taking a walk outside. And the more you think about getting up and taking a walk outside, the more you can imagine having a chance meeting with that one person you’ve been dreaming about. That one person that is going to help in that way you’ve been hoping for.

Start simple and expand from there. Don’t be afraid to push the limits of what you think is possible. As long as each effect is preceded by a plausible cause, you will be surprised what people will buy into.

Finally, add in other cold reading elements, such as uniqueness, universal human desires, etc.

Read the next chapter here.

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