Cold Reading Summary (C4): Common Desires

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Just like we all have common fears, we all have common desires too.

Tapping into these desires is done in much the same way as we tapped into the fears, but it is (for most people) a much more pleasurable experience.

Here are some things that almost all humans want:

• Food

• Shelter

• Sex

• Belonging (to be part of something)

• To be helpful to the groups we belong to (such as supporting a family)

• Expression of skills

• Recognition (for our efforts)

There are more, but these are the main ones.

Once our basic needs are met, most humans crave recognition. But not just any recognition, the bigger the better. 

If we demonstrate our value to others, we reap the benefits: more food (money), sex, and social status (power).  

This is not a bad thing. It’s what drives the human race forward. 

As it turns out, once you pass a certain level of social status, money and sex come with it. Below a certain level of social status, each element must be chased separately.

With the want for recognition buried in our subconscious, it’s no wonder that everyone loves hearing that they will be a success. Even those that pretend to not care, do.

Since we know this is what everyone wants to hear, tell them. 

Of course, you don’t just tell them bluntly. Do it via cold reading techniques and it will be much more powerful.

Let’s put together what we have learned so far:

1. Build a little rapport

2. Pace their fears as concurrently as you can

3. Tell them that regardless of how bleak their life may look, one day they will achieve greatness. Presuppose they are on the right path, and that they only need to take a few more steps to get there.

Here is a sample reading you can practice. It is very basic, but it gives you a good illustration of the structure at work:

You may be feeling pain now, but there is something about you, something I sense, that indicates something you do in your future will lead to greatness. Something you might know now, something that maybe you haven’t yet discovered. But if you continue, you will find it, you will understand it, and you will make that your destiny. To achieve greatness, to help others, and to be recognized by the masses for your accomplishments.

Read the next chapter here.

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