Unreasonable Hospitality Summary

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Unreasonable Hospitality emphasizes the power of genuine kindness, intentionality, and going beyond expectations to create memorable experiences. 

It advocates for a heartfelt approach to hospitality that fosters connection, collaboration, and excellence in every detail, transforming ordinary moments into extraordinary ones.

Contents

1. Welcome to the Hospitality Economy

Make your work about connection and genuine kindness. Focus on how you make people feel, not just on doing your job perfectly.

Be unreasonable in pursuing kindness and care. Push beyond normal limits to create memorable moments that truly make others feel valued and loved.

2. Making Magic in a World That Could Use More of It

Always remember that how you make someone feel is more important than what you do or say. Focus on creating kindness and warmth in every moment.  

Be willing to go beyond normal limits to bring comfort during tough times. Offer care and connection to leave a lasting, positive impact on others’ lives.

3. The Extraordinary Power of Intention

Practice intentionality in every decision. Focus on your goals and act with purpose, knowing that small choices build your future and shape your success.

Treat people well and invest in their growth. When you care for others genuinely, they will take better care of you and your goals will grow stronger.

4. Lessons in Enlightened Hospitality

Always do your best, no matter how simple the task. Show respect, focus, and care because those small actions build your reputation and inspire others to do the same.

Create a culture of kindness and pride. When you lead with positivity and clear words, everyone around you will feel valued, connected, and eager to work and succeed together.

5. Restaurant-Smart vs. Corporate-Smart

Manage nearly everything carefully and save most of your money. But always be willing to spend a little extra on things that will make someone’s day unforgettable.

Trust that small surprises and thoughtful gestures create powerful moments. Use a little extra effort and money to turn good experiences into extraordinary memories.

6. Pursuing a True Partnership

Choose to work with others and make decisions together. Collaboration creates better results and helps everyone feel valued and respected.  

Always respect everyone’s role and work to build a partnership. When the kitchen and dining room team share goals, the whole restaurant shines.

7. Setting Expectations

Understand your current situation fully before trying to change it. Listen carefully and gather information from your team to build a strong, clear plan.

Create systems to communicate standards and goals. Use daily meetings to inspire, connect, and ensure everyone understands what they need to do to succeed.

8. Breaking Rules and Building a Team

Take time to question routine rules and traditions. Challenge what no longer serves your goal, and innovate to create a more authentic, welcoming experience.

Focus on building genuine relationships with your team and guests. Hire for attitude and passion, and foster a culture of caring that values effort and connection over tradition.

9. Working with Purpose, on Purpose

Ask yourself why your work matters. When you understand your purpose, it will energize you to do your best and inspire others to do the same.  

Treat every role as important because your attitude shapes how others feel. When everyone sees the value in their work, the whole team creates something extraordinary.

10. Creating a Culture of Collaboration

Empower your team by giving them real responsibilities and trust. When they lead and contribute, they will surprise you with their passion and ideas.  

Encourage everyone to share ideas and listen carefully. When people feel heard, they grow more confident, creative, and willing to make your shared vision a reality.

11. Pushing Toward Excellence

Strive for excellence in every detail and never settle for less. When everyone focuses on perfecting small things, the big picture will naturally improve.  

Remember, hospitality is about making guests feel valued, not about being right. Always prioritize their happiness and bend without shame to create genuine connections.

12. Relationships Are Simple. Simple Is Hard.

Lead by example and show your team you care about who they are outside of work. When they see your authenticity, they will be more willing to connect and grow.  

Create traditions that bring your team together and give everyone something to look forward to. When people enjoy these moments, your culture will grow stronger and more meaningful.

13. Leveraging Affirmation

Never give up when faced with rejection. Keep trying, because persistence and belief in your vision will open doors and push you closer to your goals.  

Share praise and external success stories with your team. When they feel appreciated and recognized, their confidence and passion will grow, helping everyone reach higher together.

14. Restoring Balance

Recognize when ambition becomes too much and slow down to refocus. Balance progress with self-care to sustain your energy and stay on the path to excellence.  

Create simple signals for asking for help and encouraging your team to reach out. When asking for support is easy and stigma-free, everyone performs better and feels stronger together.

15. The Best Offense Is Offense

Set ambitious goals and work tirelessly to achieve them, but always stay vigilant and aware of potential pitfalls. Recognize the signs of imbalance early and adjust before disaster strikes.  

Celebrate your successes openly and generously, giving credit to your team and nurturing a strong, proud culture. When you share victories, everyone will be motivated to reach higher.

16. Earning Informality

Stay humble and keep earning respect. Show your true character by being authentic, attentive, and genuine, even when you’ve achieved success.  

Focus fully on your guests and team, offering warmth and connection. When you’re truly present, you create trust and memorable experiences that last beyond excellence alone.

17. Learning to Be Unreasonable

Always seek creative, generous solutions to problems, even if they seem costly or complicated. Focus on delivering extraordinary hospitality that leaves a lasting, positive impression.  

Treat every detail, from start to finish, as an opportunity to surprise and delight your guests. When you go beyond expectations, you build loyalty and elevate your entire organization.

18. Improvisational Hospitality

Look for small ways to surprise and delight your customers or clients. When you pay attention and give thoughtful gifts, you create lasting memories that make people feel valued.  

Always focus on making every interaction personal and genuine. When you go beyond what’s expected, you build trust and turn transactional moments into meaningful relationships.

19. Scaling a Culture

Understand that success often comes with new challenges. Stay flexible, adapt to changing circumstances, and always look for ways to strengthen your culture.  

Value every team member’s growth, even if they’re not fully ready yet. Promote with confidence, own your mistakes, and show vulnerability to build trust and inspire loyalty.

20. Back to Basics

Always aim for extraordinary, not just good enough. Push beyond boundaries to create memorable experiences that make customers feel truly special and valued.  

Remember, success is a team effort rooted in authenticity and care. Prioritize connection, generosity, and the willingness to do more than expected to build lasting loyalty.

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