2 Extremely Powerful Tools You Must Use to Make Your Stories Unforgettable

Want to know the secret to making your stories unforgettable?

It’s pictures and analogies.

Pictures stamp ideas into the mind’s eye.

They give your story something for people to hold onto.

A single image can communicate what paragraphs of words cannot.

Backstory makes those images even stronger. In an art gallery, you don’t just look at a painting—you want to know who created it and why. Without that backstory, it’s just decoration. With it, it becomes meaningful.

Analogies simplify the complex.

They take something unfamiliar and connect it to something people already know.

This makes abstract concepts instantly relatable.

A great analogy is like a photograph for the imagination. It paints a clear picture, making your point both easy to understand and hard to forget.

Here are some examples of analogies:

• Learning a new skill is like planting a tree: it takes time, care, and patience before you see real growth.

• Customer feedback is like a compass: it doesn’t tell you exactly how to walk, but it keeps you pointed in the right direction.

• Artificial intelligence is like a toolbox: powerful, but only as useful as the person who knows how to use the tools.

Think about PowerPoint slides.

When overloaded with charts, numbers, and clutter, the main message gets buried in noise.

A cluttered PowerPoint slide is like static on the radio: the more noise, the harder it is to hear the message (good analogy, right?)

But when you strip away the unnecessary and use strong visuals, the signal shines through.

Pictures combined with a few words boost recall and recognition far more than words alone.

A concise deck with simpler slides and more images tells a company’s story far more persuasively than a wordy, cluttered presentation ever could.

PowerPoint isn’t the problem.

The problem is lack of creativity.

When used to illustrate a story instead of drown it in text, PowerPoint can move people, shift perspectives, and change minds.

Great storytellers don’t just use real pictures.

They also create pictures through analogy and description.

These mental images transport the audience into the story itself. They make people feel as if they were there, living the experience with you.

Pictures give clarity.

Analogies give meaning.

Together, they turn your story into an experience your audience won’t forget.

Read the next chapter here.